Your website plays a critical role in your customer acquisition efforts, sales, and revenue generation. It is your most important salespeople and pre-purchase touchpoint. To make your marketing campaigns more effective, you need to optimize each touchpoint with a prospective customer including your website. Whether you have a large eCommerce website or a small personal business site, you need to remain updated in terms of UI/UX design, technology, security, and content. Here are the most compelling reasons to update and redesign your website today.
A Modern Look
The visual appearance of your business site can hugely impact your impression and chances of closing sales. No matter how good your brand is, a dull online presence can be an obstacle to winning new clients. The UX/UI design of your business site portrays your brand; therefore, you can make more people trust your website with a modern and slick design. You should update your website design and make a fair mix of text and images to make your site more attractive and engaging for the users. Make sure the content is updated so that your customers find your information to be more reliable and highly valuable.
Your website design can hugely impact the page loading speed. In case your design contains too many details or unnecessary images, your website can take more time to load, and users will switch to another website to look for what they need. Most web users neither have the time nor the patience to wait around when there are multiple options accessible out there. You need to analyze your website loading speed and correct your weak areas to adjust the speed. Taking years between website redesigning is way too long to go and risky for business nowadays. You need to keep up with the modern world even if you don’t have many competitors.
Stay Ahead of the Competition
With the rapid changes in website and graphic designing these days, a website created one or two years ago can seem outdated compared with a competitor’s website which is well updated with modern designs. The latest trends in website design cater to mobile interfaces and are easily adapted to desktops. With the increase in mobile usage compared to desktop, complex designs with images and heavy content, make browsing difficult for visitors. That is why you need to update and redesign your website with a flat design so that your customers can easily navigate through each landing page.
If your competitors have newer websites, they will get an edge over your brand in terms of being more relevant, modern, and usable. Your customers will potentially shift to their website simply because their sites look more up-to-date, efficient, and user-friendly. Your audience may perceive them as come as businesses that care for their customers. Looking modern, organized, and clean says a lot about you as a brand and impacts your image. To be considered a reliable and credible business, your website needs to portray a strong image, so update your website and reinforce professionalism.
Website Security
Cyber security is one of the greatest concerns of your online customers and your business is also susceptible to online crimes and viruses. If you have not updated your website recently, you are potentially at greater risk for malware and cyber-attack. Likewise, your customer’s personal and financial information digitally stored on your website server can be stolen if your website security protocols are not up to date.
Safety and security of sensitive information and data are critical for any business including yours. Outdated security systems on your website can cave under modern cyber-attacks. Modern hackers and online criminals can hack your old website server and a hacked server is often used for spam. Users’ demographic details and financial information can be used by online criminals for their benefit, creating problems for your company’s image, customer retention, and overall branding.
An outdated website can cost you more than investing in a website redesign project. If you don’t keep up with the latest data security mechanism, all the user data contained on your business site will be compromised and can even be used against you. Apart from being your storefront and salesperson, your website should also play a role in your security. Data security is one of the major factors that your prospects and customer consider while shopping online, therefore, update and redesign your site and meet your customer’s and business security requirements.
Search Engine Ranking
The use of Search Engine Optimization (SEO) strategies is at pace nowadays and your competitors are already implementing SEO techniques in their website design. A website redesign can provide you with a chance to optimize your site and help you improve your website architecture so that your brand rank higher in search engines. With an updated and SEO-friendly website you can be more visible to potential customers and improve your conversion rate as well. Implementing SEO content marketing in your business web design can help you increase traffic and business leads.
A business site with a modern design and optimized content can represent your business accurately and captures the essence of your brand. An optimized website design can benefit small businesses and entrepreneurs by improving their ranking on Google and other famous search engines. On the contrary, old and unoptimized content on your business site can negatively impact your search engine ranking and online visibility. If you are planning to implement a content strategy in your website architecture, consider hiring a professional website designer for the task. An experienced web development service like Logo Design UAE can help you get a modern and SEO-friendly website for your business.
You can improve your brand awareness, lead generation, conversion rate, and much more with a website redesign. A new eye-catching and usable website will help you to set a better foundation for your online business. Get in contact with our web design and development experts at Logo Design UAE if you need to update and redesign your website. We’re here to help you!